All works by Jennifer DeRome

Blog

5 tips for user testing at financial services companies

We recently sat down for a chat with Maggie Young, a customer experience evangelist...

Blog

Why you should host user testing viewing parties

Reviewing results of a user testing study can seem like a chore. There’s a...

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Adapting to Apple's App Store changes with user testing

Last month, Apple made some significant changes to its App Store, and app developers...

Blog

Calculating the value of UX research

Today’s post is an excerpt from our whitepaper, Proving the ROI of UX research...

Blog

Canva uses UserTesting to optimize onboarding experience

The challenge The idea for Canva came from watching non-designers trying to use traditional...
Illustration of an illuminated light bulb, wrench, and graphs

Blog

3 Reasons Why You Should Conduct Continuous User Research

By now the importance of conducting user research is well established. Yet, according to...

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Scaling your UX team

Once you’ve established your core team and you’ve had some time to get into...

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Invisible UI: a hidden opportunity for great UX

Several years ago I treated myself to dinner at a fancy restaurant in Paris...
Millennial woman resting head on suitcase while looking at mobile phone

Blog

The Millennial marketing myth

It’s hard to go a day without hearing the term ‘Millennial.’ By now, it...