All works by Jennifer DeRome

Graphic showing outputs of ideas from a mobile application

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Do You Know Who Your Mobile Competitors Are?

Do you know who your competitors are? Sure you do. You watch them constantly...

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5 Digital Experiences That Drive Users Crazy

Many of us spend a good portion of our day on the web. And...

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Making good on your UX debt

Have you ever loaned a friend something, with only their word they’d pay you...
illustration of a cloud with a lock hanging from it

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How Apple designed a privacy policy people will actually read

When I was growing up I kept a diary. All my deepest, darkest secrets...

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4 tips to improve your credit card form UX

I have a confession to make. I use Amazon to buy just about everything...

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Empathy—the UX pro's secret weapon

I’ll never forget the first time I heard about empathy. It was my first...

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Designing UX for Natural User Interfaces

Before smartphones, tablets, and trackpads we had keyboards and mice. Our devices were connected...
Illustration of a simple green shield with a yellow banner

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4 steps to build an awesome UX team

As organizations begin to appreciate the value of user experience research, the need for...

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Preference Testing: What to Do Before You Run A/B Tests

In the world of user research, A/B testing is one of the most popular...