All works by Steven Carr

Blog

Thick data and big data: why you need both to make user-conscious decisions

Making decisions can be difficult, especially when confronted with uncertainty. Nevertheless, business decision-makers are...

Blog

What are customer insights and why they’re important

Few things in business are more challenging than understanding the customers’ exact wants, needs...

Blog

Democratizing insights: how to scale user research throughout your organization

There’s a lot of talk about democratizing or scaling customer insights, but what does...

Blog

Why it’s time to test your TikTok ads

If you’re in your late 20s (or older), chances are you haven’t downloaded TikTok—but...
Photo of a woman sitting on the floor of a well lit room holding her credit card while looking at her laptop

Blog

How customer feedback transforms abandoned shopping carts to purchases

There’s one major difference between in-store shopping and ecommerce that really transforms the experience—human...

Blog

Customer empathy: the new metric for success

If you take a moment to think about all the companies and brands you...

Blog

What is the empathy gap?

When it comes to creating a world-class customer experience, you need to mind the...
3 coworkers huddled around a desk pointing to a tablet

Blog

5 best practices for improving marketing campaigns during COVID-19

Let’s be honest, building marketing campaigns that resonate with your target audience isn’t easy...
Photo of two people sitting near a laptop. One person is gesturing with their hands.

Blog

How Energage uses human insight to make customer-centric product enhancements

A product manager’s primary role is to, well, develop products of course. And in...