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How to leverage Net Promoter Scores for better CX

When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...

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The ultimate guide to product roadmaps: strategies, templates, and best practices

As products grow more complex with additional features, platforms, and customer segments, it's important...
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A comprehensive guide to A/B testing for CRO and UX

Here's a familiar scenario: you're at a fork in the road with two different...
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Continuous discovery: all your questions answered

This blog post is a follow-up to our webinar, " Continuous Discovery: Transform your...

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Omnichannel vs. multichannel testing

In the UX industry, terms like omnichannel and multichannel are often used. However, describing...
research ops

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Vodafone UK cuts time-to-insight by 17% with streamlined research ops

By offloading day-to-day tasks to the UserZoom platform, Vodafone UK’s research operations have dramatically...
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7 Gestalt principles of visual perception: cognitive psychology for UX

The human brain is wired to see structure, logic, and patterns. It helps us...
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9 user experience (UX) metrics you should know

Product designers know how important creating a seamless and satisfying user experience (UX) is...
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What is UX design? 15 user experience design experts weigh in

What is UX design? It’s important to start by saying there’s no commonly accepted...