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Prioritizing UX testing according to your organization's risk tolerance

Every user-centered organization must understand the value of usability testing . It provides invaluable...

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Creating a product development strategy that drives results

Product development can be a challenge. With tech evolving fast and people's expectations constantly...

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Product discovery process in Agile

When your teams have a revolutionary software project on the horizon promising a positive...

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4 UX design concepts based on psychological theories

The study of psychology is useful for people in practically any industry, but few...

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What is UX research?

How we think of and practice UX ( user experience) research has evolved rapidly...

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How to conduct usability testing

In product development, nothing is more important than user satisfaction. It’s a critical type...

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How to set and measure UX goals

User experience (UX) differentiates successful and unsuccessful products and services in a digitally inclined...

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Usability vs. user experience: What’s the difference?

Prioritizing user experience isn't a one-size-fits-all process. There are multiple dimensions to it. Using...
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What is the Lean UX process?

At its core, the Lean User Experience approach is about putting users first. It's...