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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
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  • Team of UX designers optimizing websites and apps

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    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
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  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • product design principles

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    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...
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All articles

Man sitting at his desk with headphones on, smiling at his computer monitor

Blog

How to run a true intent study

What is a true intent study? A true intent study is a type of...
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A comprehensive guide to in-depth interviews (IDIs)

You might have user data. But do you fully understand the why behind the...
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An essential guide to research operations

Introduction Is your user research department wasting time on repetitive tasks? Perhaps your approach...
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Person on a phone call looking at his laptop

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What is a click test and why should it be part of your UX toolkit?

Whether it’s evaluating a current website, testing a prototype, or iterating throughout the product...
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Woman holding credit cart looking at laptop

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11 interesting approaches to guest checkout design

While it was once common practice to ask customers to register before moving into...
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Two women in an office reviewing a document

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11 pleasing examples of ecommerce product copy

Good copywriting on product pages can be taken for granted or overlooked. But when...
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3 coworkers huddled around a desk pointing to a tablet

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What is guerrilla testing and how do you use it?

What is guerrilla testing? Guerrilla testing is a means of gathering user feedback by...
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What’s a Customer Experience Narrative?

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What’s a Customer Experience Narrative?

​ A Customer Experience Narrative, or CxN, is the video-based feedback and results generated...
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Group of professionals working on a task

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What’s the difference between formative and summative usability testing?

Usability tests are used to discover the effectiveness of a design and evaluate the...
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