UserTesting Blog

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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
  • Team of UX designers optimizing websites and apps

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    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • product design principles

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    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...

All articles

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9 essential tips from user research professionals

When lockdown brought an end to in-person events in early 2020, UserTesting launched The...
Photo of 3 business people reviewing sticky notes on a window wall

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What is UX design? 15 user experience design experts weigh in

What is UX design? It’s important to start by saying there’s no commonly accepted...

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Stay connected to your customers with templates for IoT and connected devices

Years ago, connected devices were more of a novelty than a necessity. Today, it’s...

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UserTesting templates for social commerce testing

Retail, and how people prefer to shop, is constantly changing. Whether it’s through new...
a person pointing at some plans

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How to create a UX research plan

The concept of research planning can be met with mixed emotions. Some may say...

Blog

How to build a customer experience strategy

Organizations are getting intentional about ensuring that decisions are customer-centered. Some are even installing...

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Empowering more teams with customer perspectives: January 2022 product release

“New year, new me” may seem like a proverbial cliche as the calendar turns...

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Instantly access your own audiences with the seamless recorder for Invite Network

Getting feedback from your target audience (whoever they might be) should be easy. Some...

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The benefits of using consumer insights: a simple strategy for CX success

As the digital world continues to evolve, so does the consumer. As new social...