Blog
5 user-centered design principles from innovative tech companies
Does your design team have a specific set of beliefs that serve as guiding...
Blog
Deceptive patterns: the sinister side of UX
Several months ago I signed up for a free trial account with a popular...
Blog
The impact of UX on brand perception
Let’s play a little word association game. I’m going to share the names of...
Blog
8 tips for delighting prospects with striking company culture videos
There's no doubt that, right now, video is the king of digital content. And...
Blog
Know your audience for a better ROI
Know your audience. If it sounds deceptively simple, that’s because it is. In grade...
Blog
Freemium to premium: how to enhance your app subscription model
Over the last decade, mobile app development has become an increasingly profitable business. In...
Blog
Three CX lessons from the C-Suite
Customer experience (CX) is fast becoming the differentiator for success and startups that are...
Blog
How to win friends and influence people with user-centered copywriting
Whether you’re writing marketing copy or UX copy, your goal is to get the...
Blog
How to meet your employees’ open enrollment needs
Getting feedback from customers and users has quickly become the cornerstone for building and...
