UserTesting Blog

Featured articles

  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

    Blog

    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Blog

9 behavioral psychology books for persuasive UX design

What does behavioral psychology have to do with UX design? Well, if you want...

Blog

The UserTesting Participant Network: what it is and its latest UI improvements

Today, the customer experience is all about smarter, better, faster. And good business is...

Blog

UserTasting: a company cookbook that fights to end world hunger

When people think of food, they often associate it with fond memories and traditions...
Man looking at his laptop frustrated

Blog

What happened? How to write a better error message

It was on my commute home from work when I was deep in the...

Blog

What are customer insights and why they’re important

Few things in business are more challenging than understanding the customers’ exact wants, needs...

Blog

Democratizing insights: how to scale user research throughout your organization

There’s a lot of talk about democratizing or scaling customer insights, but what does...
Image of girl in front of a computer screen

Blog

How to build a user persona for your business

A growing business is always concerned with the needs of its users. And creating...

Blog

Why it’s time to test your TikTok ads

If you’re in your late 20s (or older), chances are you haven’t downloaded TikTok—but...

Blog

COVID-19 study series: fast food retail

Welcome to UserTesting HITs, an ongoing series in which we share human insight trends...