Blog
3 big ideas on modern-day innovation
 Over the course of five days, some of the world’s biggest brands took to...
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How customer feedback transforms abandoned shopping carts to purchases
 There’s one major difference between in-store shopping and ecommerce that really transforms the experience—human...
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Customer empathy: the new metric for success
 If you take a moment to think about all the companies and brands you...
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Is your research team surfacing the ROI of customer empathy?
 UX researchers often face the challenge of getting stakeholders excited about their findings and...
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Accessible UX design: the one billion user opportunity
 Internet adoption in developed nations is at an all time high, hovering around 90%...
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Information architecture: a comprehensive UX guide for beginners
 Information architecture is a relatively new name for a very old concept. For hundreds...
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Interview with Maximilian Speicher, Ecommerce UX Manager at C&A
 No internal design or development team? No problem! The user experience can still be...
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Forrester report: Digital CX more about understanding humans than technology
 Analyst firm Forrester recently published a powerful report on Digital CX Trends, 2018 by...
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4 methods for designing truly engaging customer surveys
 You might have recently implemented a new product feature for your business, or maybe...