UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Blog

3 big ideas on modern-day innovation

Over the course of five days, some of the world’s biggest brands took to...
Photo of a woman sitting on the floor of a well lit room holding her credit card while looking at her laptop

Blog

How customer feedback transforms abandoned shopping carts to purchases

There’s one major difference between in-store shopping and ecommerce that really transforms the experience—human...

Blog

Customer empathy: the new metric for success

If you take a moment to think about all the companies and brands you...

Blog

Is your research team surfacing the ROI of customer empathy?

UX researchers often face the challenge of getting stakeholders excited about their findings and...
Group of people sitting in a small circle talking

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Accessible UX design: the one billion user opportunity

Internet adoption in developed nations is at an all time high, hovering around 90%...

Blog

Information architecture: a comprehensive UX guide for beginners

Information architecture is a relatively new name for a very old concept. For hundreds...

Blog

Interview with Maximilian Speicher, Ecommerce UX Manager at C&A

No internal design or development team? No problem! The user experience can still be...
Illustration of a page of a report against a blue background

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Forrester report: Digital CX more about understanding humans than technology

Analyst firm Forrester recently published a powerful report on Digital CX Trends, 2018 by...
Person waving hello to someone on a zoom call

Blog

4 methods for designing truly engaging customer surveys

You might have recently implemented a new product feature for your business, or maybe...