UserTesting Blog

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  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
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  • Team of UX designers optimizing websites and apps

    Blog

    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
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  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
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  • Photo showing A/B test on mobile phone

    Blog

    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • product design principles

    Blog

    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...
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  • Two women in an office reviewing a document

    Blog

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
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All articles

Blog

How Top B2B Companies Use Customer Insights to Succeed: Step 3---After the Conversion

Sometimes we marketers spend so much time focused on getting potential customers to convert...
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Blog

Using customer segmentation to get the right amount of feedback

With all the arguments about the ideal number of usability study participants, it’s enough...
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Blog

How Top B2B Companies Use Customer Insights to Succeed: Step 2—Conversion

Getting people to visit your digital offerings is hugely important, but it's not necessarily...
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Illustration of a magnifying glass, paintbrush, tools, and robot in front of a phone, tablet, and computer.

Blog

Testing The Cross-Channel Experience Throughout the Development Process

In today's guest post, Jacklyn Cummins, Usability Analyst for Footlocker.com/Eastbay, shares the testing process...
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Blog

How to Write Great Questions for Your Next User Test

Today's post is an excerpt from our free eBook, The Complete Guide to User...
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Blog

Crafting a Well-Rounded User Research Plan

Those involved with the success of a website have an array of research tools...
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Photo showing hands of someone reviewing a wireframe on paper and on mobile device

Blog

Why You Shouldn't Hire a UI/UX Designer

Today's guest post comes from Craig Morrison, founder of UsabilityHour.com. Enjoy! UX Designer and...
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Blog

How to Use UserTesting in Your In-Person Research

In a previous post on the UserTesting blog, I wrote about my love for...
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Blog

Testing and Redesigning Yelp, Step 3: Analysis

If you’ve been hanging around the UserTesting blog lately, you’ve probably heard that we’ve...
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