UserTesting Blog

Featured articles

  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
  • Team of UX designers optimizing websites and apps

    Blog

    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
  • Photo showing A/B test on mobile phone

    Blog

    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • product design principles

    Blog

    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...
  • Two women in an office reviewing a document

    Blog

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...

All articles

Blog

Eight succinct examples of beautifully concise product copy

A few months ago, we published our top ecommerce trends of 2018, which featured...

Blog

What is customer empathy? 9 industry experts weigh in

The Age of the Customer has arrived and embedded itself across every industry. Customer...

Blog

IDEO's human centered design process: How to make things people love

IDEO is one of the world's most innovative and award-winning design firms. They’re like...

Blog

UserTesting success story: how Kiva uses human insights to help alleviate poverty around the world

UserTesting recently awarded Kiva, an international nonprofit, founded in 2005 and based in San...

Blog

6 business benefits of scaling customer research

Today’s post is an excerpt from our eBook, 3 Steps to scaling customer research—and...

Blog

UserTesting success story: B2B software reviews company relies on human insights to power innovation

A leading B2B software reviews company empowers businesses by highlighting the Voice of the...

Blog

UserTesting Community: how we give back to our communities throughout the year

It’s Giving Tuesday, and as we head into the holiday season, it’s a good...
two men pointing at a laptop

Blog

Great UX leaders know their own UX data using scorecards

Over the years, I’ve worked in a lot of UX research settings, observing a...

Blog

How to overcome 3 common objections to conducting remote customer research

Recently, Stephanie Fishel-Brown, a Principal UX Researcher for UserTesting, delivered a talk to students...