UserTesting Blog

Featured articles

  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
  • Team of UX designers optimizing websites and apps

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    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • product design principles

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    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...

All articles

Woman sitting at desk looking at mobile phone

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The UX of IoT: Why compatibility is essential to user experience

Internet-connected devices that aren’t computers have existed since the early 1980s, when a Pennsylvania...

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The trouble with mega drop-down menus and what you can do differently

Look at this… Let’s say you’re looking to buy a Samsung watch from EE...
Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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The importance of proper ‘framing’ in UX research

At the risk of sounding like a broken record in the UX space, ‘you...
Zoom call showcasing two people communicating through sign language

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The evolution of accessibility in UX and why it’s important

Why should we study the history of anything? History helps us better understand where...
Sustainability templates for usability testing

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Sustainable design: how your website can save energy and the environment

How harmful to the environment is running a website? How much energy is your...
woman writing on post its

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Interview: Stefan Twerdochlib, Product Design Lead at H&M

H&M, the Swedish multinational clothing-retail company, has recently seen enormous growth in its ecommerce...

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Six ecommerce trends for 2019

As I wrote back in 2018, the user experience of ecommerce sites has generally...

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Eight things you should know about using Zoom or Skype for remote research

Are you interested in conducting remote user research but you’ve noticed that Zoom has...
Two women discuss over a tablet.

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13 experts on quantifying the commercial impact of UX research with A/B tests

I have an inkling that UX and A/B testing should work together more often...