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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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How much should I pay UX test participants?

Once you’ve successfully overcome the initial challenges of test participant recruitment, including what recruitment...
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How automotive websites can improve their user experience

While the vast majority of people still buy their cars and motorbikes offline, digital...
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a ruler

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Great UX leaders measure experience consistently and quantitatively

Think of monitoring your UX research project the way people monitor their health. We...
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Five ways to make your research data watertight

Here’s the scenario: you’re about to head into the boardroom to present your UX...
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Five UX tests marketers need to try right now

UX testing may not be the first thing that comes to mind when you...
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Gaming the system: Five things UX designers can learn from video games

Video games are just a silly toy for kids, right? I mean, ecommerce is...
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Person on a phone call looking at his laptop

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How to avoid 'leading questions' in UX tests

What are leading questions? In social science research, a leading question encourages a person...
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Reckitt Benckiser: Boosts conversion rate by 20% with UserZoom

Reckitt Benckiser Group plc (RB) is a British multinational consumer goods company headquartered in...
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How PayPal increased credibility and confidence with multiple research methods

With 113.2 million active accounts, every UX-related decision has a significant impact. Deborah and...
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