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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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Bio-Tech uses insight to deliver a better global website experience

Successful CEM can provide companies with powerful data needed to improve customer loyalty, strengthen...
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How E.ON accelerated UX testing to perfect its Black Friday promotions

Campaign message testing Using the UserZoom platform, E.ON was able to test its promotions...
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Too much information architecture: how big should your website be?

Hopefully by now you’ve discovered some of our articles about Information Architecture (IA)—the process...
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How to test voice UI with UserTesting

The recent proliferation of voice user interfaces (voice UI) in human computer interaction has...
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research ops

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How to maximize the use of UX research repositories in your organization

User research repositories are all the rage these days. From a cursory glance, this...
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Guide to gestalt grouping principles in UX design

This article is a shortcut to learning Gestalt basics and a reminder that there...
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Automated participant recruitment expands to 8 new countries

UserTesting's participant recruitment software now offers a way to automatically find and fill user...
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How UserZoom is improving its accessibility

We have been working hard to make our moderated user research experience WCAG-compliant and...
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Why you should test other people’s sites before your own

Budget is often restrained for designers and researchers, whether in time, money, or both...
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