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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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How media and entertainment pros mitigate risk

Throughout the last two decades, few business sectors have changed as dramatically as media...
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Why your organization needs a Chief Empathy Officer

In today’s data-driven world, organizations have more insight than ever—but you can’t rely solely...
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How to secure your human insight budget

Even when you’re fully on board with human insight and bought into the idea...
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Why the traditional automotive buying experience is running on fumes

​ Across every industry, user experience emerges as a focal point of business strategy...
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How to speed up your UX research

Get actionable insights faster User feedback is essential for building great user experiences. It...
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What is a short test?

Regardless of industry, there’s one vital aspect of all business that will never go...
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How continuous discovery improves UX

​95% of new products fail, according to the late Harvard Business School professor Clayton...
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What is remote usability testing?

​ Repeat after me: you are not your user. That’s why putting yourself in...
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What is mobile usability testing?

Why mobile usability testing is necessary for building mobile experiences Consumers spend more than...
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