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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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UX writing and marketing writing: what’s the difference?

My career started with writing for various marketing departments until a UX writing internship...
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Unmoderated focus groups

​ Have you ever wondered what customers say about your brand behind closed doors...
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Getting started with UX research

Picture your favorite website or app. Behind the shiny landing pages and smooth interface...
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Moderated focus groups

If you aren’t new to usability testing , you likely already know that testing...
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50 questions to ask financial services customers

​As a financial services organization, you’d probably love to be a fly on the...
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Why you need usability testing for your ecommerce business

The ecommerce industry has had a rocky few years, from navigating tumultuous market conditions...
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Top UX manager interview questions

User experience managers, or UX managers, play a major role in developing products—from leading...
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Create great customer onboarding experiences

​ What was the best onboarding experience you ever had? While this can depend...
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Photo showing hands of someone reviewing a wireframe on paper and on mobile device

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5 questions to help prioritize your research

Whether your organization is large or small, one question we’ve heard again and again...
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