Unlocking campaign effectiveness

Start here for resources, tips, templates, and industry best practices to help your team boost the impact of marketing campaigns—before they launch

Guide

Unlock your campaign ROI

Learn how to boost campaign effectiveness and ROI with customer insight.

Blog
Does it resonate? How marketers can test experiences
The speed of marketing in the digital age is a double-edged sword. We create...
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Template
Visual design evaluation
Determine whether the quality of visual materials resonate with your intended audience to understand how customers perceive your competitors.
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Blog
From kickoff to conversion: what makes Big Game ads unforgettable
The Big Game is more than just football—it’s the ultimate stage for brands to...
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Template
Messaging comprehension
Learn how people perceive your messaging and positioning to avoid risk and ensure content and branding are clear and relatable.
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Blog
What is customer journey mapping?
Customer journey mapping serves as a critical exercise for teams dedicated to improving how...
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Template
Multichannel journey
Understand how customers engage with your brand or products across multiple touchpoints
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Blog
What is voice of customer (VOC)?
The well-known slogan, “the customer is always right,” has echoed through organizations since the...
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Blog
How to create customer personas
How well do you know your customers? If you’re like most of us, probably...
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Template
Diverse and inclusive perspectives
Learn how experiences differ across groups to better serve all users
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Blog
How to drive more effective marketing with fast human insight
Most marketing deliverables are sent “in the blind” without any testing to verify that...
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Blog
3 keys to using human insights in marketing campaigns
Today’s marketers strive to be bold, authentic, emotional, and relevant to their customers. To...
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Podcast
How to leverage customer feedback for improved marketing engagement
Learn how to fine-tune marketing messaging with customer feedback.
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Blog
Know your audience for a better ROI
Know your audience. If it sounds deceptively simple, that’s because it is. In grade...
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