Unlocking campaign effectiveness

Start here for resources, tips, templates, and industry best practices to help your team boost the impact of marketing campaigns—before they launch

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Guide

Unlock your campaign ROI

Learn how to boost campaign effectiveness and ROI with customer insight.

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Maximize campaign ROI with customer insights

Blog

Does it resonate? How marketers can test experiences

The speed of marketing in the digital age is a double-edged sword. We create...
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Blog

From kickoff to conversion: what makes Big Game ads unforgettable

The Big Game is more than just football—it’s the ultimate stage for brands to...
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Template

Messaging comprehension

Learn how people perceive your messaging and positioning to avoid risk and ensure content and branding are clear and relatable.

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Blog

What is customer journey mapping?

​Customer journey mapping serves as a critical exercise for teams dedicated to improving how...
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Template

Diverse and inclusive perspectives

Learn how experiences differ across groups to better serve all users

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Template

Multichannel journey

Understand how customers engage with your brand or products across multiple touchpoints

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Blog

How to drive more effective marketing with fast human insight

Most marketing deliverables are sent “in the blind” without any testing to verify that...
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Katie Karr from Workiva on the Insights Unlocked podcast

Podcast

How to leverage customer feedback for improved marketing engagement

Learn how to fine-tune marketing messaging with customer feedback.

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Blog

Know your audience for a better ROI

Know your audience. If it sounds deceptively simple, that’s because it is. In grade...
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How UserTesting customers launch successful campaigns

Customer story

Everypaw by Cardif Pinnacle

Read how Everypaw pet insurance used human insight to refine a TV campaign that increased their market share
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Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

HP

See how customer feedback helped HP close the empathy gap and increase revenue
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Teaser Images for Customer Stories. These teaser images are used for the Customer Story cards on the Customer Stories Listing page.

Customer story

Athletic Greens

Check out how the makers of AG1, the all-in-one health drink, blend a marketing message that customers love
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Improve demand generation with better campaigns

Discover strategies to enhance demand generation campaigns with real user feedback and testing insights.

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