Ecommerce resources

Shopping cart abandonment is top of mind for any ecommerce team. Friction in the checkout process, disappointment with unexpected shipping prices, or simply wanting to do more comparison shopping before purchasing can drive customers away. Metrics alone don’t always tell the whole story, leaving ecommerce teams wondering what their customers think and how they can reduce shopping cart abandonment. Try our cart abandonment template to pinpoint why customers are abandoning their carts

Shoppers engage with a brand across multiple devices and many touchpoints. Each interaction shapes their opinion of the brand and influences their likelihood to buy in the future. Check out our omnichannel optimization template to ensure every touchpoint in the shopping journey is optimized and engaging.

Ecommerce advertising teams spend huge amounts of time and effort testing variations of ads to see what resonates with customers. Even when the winners have emerged, it’s often still unclear why customers responded better to one version vs. another. Try our messaging template to educe the guesswork and get a clear understanding of how customers will respond to their ad strategy and creative—before spending the budget.