Ecommerce resources

Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight

Use cases for retail and ecommerce experiences

With access to more customer data and analytics than ever, it can be a challenge to translate metrics into actionable customer insight. In order to improve conversion rates, ecommerce teams need context-rich human insight into online shoppers’ behaviors and attitudes toward the brand throughout their buyer’s journey. Try our landing page conversion template to uncover why customers are—or aren't completing a purchase.

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Shopping cart abandonment is top of mind for any ecommerce team. Friction in the checkout process, disappointment with unexpected shipping prices, or simply wanting to do more comparison shopping before purchasing can drive customers away. Metrics alone don’t always tell the whole story, leaving ecommerce teams wondering what their customers think and how they can reduce shopping cart abandonment. Try our cart abandonment template to pinpoint why customers are abandoning their carts

eCommerce

Shoppers engage with a brand across multiple devices and many touchpoints. Each interaction shapes their opinion of the brand and influences their likelihood to buy in the future. Check out our omnichannel optimization template to ensure every touchpoint in the shopping journey is optimized and engaging.

Social media shopping habits 2024 report

Ecommerce advertising teams spend huge amounts of time and effort testing variations of ads to see what resonates with customers. Even when the winners have emerged, it’s often still unclear why customers responded better to one version vs. another. Try our messaging template to educe the guesswork and get a clear understanding of how customers will respond to their ad strategy and creative—before spending the budget. 

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Featured resource

Pulse Report: Retail, Q4 2024

Uncover the drivers behind consumer loyalty and how innovative retailers can set themselves apart in an increasingly competitive market in UserTesting's quarterly report.

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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    Blog

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional...
  • Two women in an office reviewing a document

    Blog

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
  • Teaser image for webinar aha blue

    Webinar

    Digital retail innovators: delivering a world-class omnichannel customer experience

  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

    Customer story

    Burberry

    Watch how Burberry improved their app experience and their development of personalized content
  • Photo of a laptop with a hand holding a credit card illustrating digital checkout

    Blog

    How to reduce cart abandonment

    Loss of revenue caused by cart abandonment is one of the most frustrating pain...
  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

    Customer story

    The Home Depot

    Read how UserTesting helped the Home Depot surprise and delight customers with empathy
  • Rescue retail and ecommerce budgets by getting buyer feedback

    Report

    Rescue retail and ecommerce budgets by getting buyer feedback

    Retail and ecommerce teams who trust their gut feeling without in-person testing are leaving...
Social media shopping habits 2024 report

Leverage customer insight and boost sales

Watch real people engage with your ecommerce and retail products, apps, or services, and easily get a vivid, first-person understanding of any experience.