Ecommerce resources
Create frictionless online shopping experiences by optimizing your ecommerce experiences and boosting conversions with human insight
Use cases for retail and ecommerce experiences
With access to more customer data and analytics than ever, it can be a challenge to translate metrics into actionable customer insight. In order to improve conversion rates, ecommerce teams need context-rich human insight into online shoppers’ behaviors and attitudes toward the brand throughout their buyer’s journey. Try our landing page conversion template to uncover why customers are—or aren't completing a purchase.
Shopping cart abandonment is top of mind for any ecommerce team. Friction in the checkout process, disappointment with unexpected shipping prices, or simply wanting to do more comparison shopping before purchasing can drive customers away. Metrics alone don’t always tell the whole story, leaving ecommerce teams wondering what their customers think and how they can reduce shopping cart abandonment. Try our cart abandonment template to pinpoint why customers are abandoning their carts
Shoppers engage with a brand across multiple devices and many touchpoints. Each interaction shapes their opinion of the brand and influences their likelihood to buy in the future. Check out our omnichannel optimization template to ensure every touchpoint in the shopping journey is optimized and engaging.
Ecommerce advertising teams spend huge amounts of time and effort testing variations of ads to see what resonates with customers. Even when the winners have emerged, it’s often still unclear why customers responded better to one version vs. another. Try our messaging template to educe the guesswork and get a clear understanding of how customers will respond to their ad strategy and creative—before spending the budget.
Featured resource
Pulse Report: Retail, Q4 2024
Uncover the drivers behind consumer loyalty and how innovative retailers can set themselves apart in an increasingly competitive market in UserTesting's quarterly report.
Explore popular retail and ecommerce resources
Leverage customer insight and boost sales
Watch real people engage with your ecommerce and retail products, apps, or services, and easily get a vivid, first-person understanding of any experience.
