Sam Shi

Sam is a mixed methods researcher ​and strategist ​with ​7+ years of ​experience ​spanning early, mid-to-late stage startups as well as corporate​.​ ​Her experience ​crosses ​a variety of ​industries ​ranging from travel, hospitality, health & wellness​ to fitness​. Sam has experience with ​​​conducting generative and evaluative research, product and design strategy, and business model validation. Some of her core values are: ​Live by iterative design and rapid prototyping​ and embrace collaboration.​