About the author

Stephanie Kong UserTesting author

Stephanie Kong

Stephanie is a product marketer with over ten years of experience in brand and product marketing spanning the publishing, online advertising, consumer electronics, and SaaS enterprise products industries.

All works by Stephanie Kong

Blog

New feature: invite observers to your Live Conversation sessions

When we launched Live Conversation, we were excited to offer customers an alternative to...
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Blog

How to win over your customers through competitive analysis

To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses...
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Blog

How to effectively test during every stage of development

It is widely known that a majority—up to 80%—of new products fail. The reasons...
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Blog

How to improve CX by scaling customer research

Analysts and pundits have proclaimed this the Age of the Customer , a nod...
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Blog

UserTesting success story: B2B software reviews company relies on human insights to power innovation

A leading B2B software reviews company empowers businesses by highlighting the Voice of the...
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Blog

Regional healthcare system diagnoses digital pain points

A study released by the Pew Internet & American Life Project shows that 80%...
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Blog

UserTesting success story: how Ryanair flies past the competition

When asked how they prefer to do vacation research, U.S. consumers are nearly unanimous...
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Blog

UserTesting success story: How 3D house printing startup New Story builds donor trust

‘Human insights’ has a different definition when it comes to the origin of New...
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Blog

UserTesting success story: How Autotrader improves the car buying experience

With 14 million qualified buyers visiting their site each month, Autotrader is constantly looking...
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