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How much should I pay UX test participants?

Once you’ve successfully overcome the initial challenges of test participant recruitment, including what recruitment...
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Great UX leaders measure experience consistently and quantitatively

Think of monitoring your UX research project the way people monitor their health. We...

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Five ways to make your research data watertight

Here’s the scenario: you’re about to head into the boardroom to present your UX...
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Five UX tests marketers need to try right now

UX testing may not be the first thing that comes to mind when you...

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Gaming the system: 5 things UX designers can learn from video games

Video games are just a silly toy for kids, right? I mean, ecommerce is...
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How to avoid 'leading questions' in UX tests

What are leading questions? In social science research, a leading question encourages a person...

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Reckitt Benckiser: Boosts conversion rate by 20% with UserZoom

Reckitt Benckiser Group plc (RB) is a British multinational consumer goods company headquartered in...

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How PayPal increased credibility and confidence with multiple research methods

With 113.2 million active accounts, every UX-related decision has a significant impact. Deborah and...

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Nonprofit Cradles to Crayons saves big with prototype testing

Cradles to Crayons saved money by enlisting the help of UserZoom’s Research Delivery experts...