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How to empower your team with UX metrics

So, you’ve decided to start measuring the user experience of your products. Your next...

Blog

Asurion's three steps to developing frontline attitudinal personas

In the world of UX we often talk about how important it is to...
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Blog

How to design the same product for two different personas

There are many products that appeal to multiple ages, genders, and backgrounds, but what...

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How to deal with limited budgets for user research recruitment and tools

Although we strive to work in an environment where user research is a part...
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Blog

How to build a UX portfolio

UX Portfolios: the new bane of any UX designer’s life. A showcase of not...

Blog

How online banks can improve their user experience

A focus on innovation, in terms of the user experience, has helped new banks...

Blog

How much should I pay UX test participants?

Once you’ve successfully overcome the initial challenges of test participant recruitment, including what recruitment...
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Blog

Great UX leaders measure experience consistently and quantitatively

Think of monitoring your UX research project the way people monitor their health. We...

Blog

Five ways to make your research data watertight

Here’s the scenario: you’re about to head into the boardroom to present your UX...