UserTesting Blog

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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
  • Team of UX designers optimizing websites and apps

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    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • product design principles

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    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...

All articles

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Five ways to make your research data watertight

Here’s the scenario: you’re about to head into the boardroom to present your UX...
Person waving hello to someone on a zoom call

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Five UX tests marketers need to try right now

UX testing may not be the first thing that comes to mind when you...

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Gaming the system: 5 things UX designers can learn from video games

Video games are just a silly toy for kids, right? I mean, ecommerce is...
Person on a phone call looking at his laptop

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How to avoid 'leading questions' in UX tests

What are leading questions? In social science research, a leading question encourages a person...

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Reckitt Benckiser: Boosts conversion rate by 20% with UserZoom

Reckitt Benckiser Group plc (RB) is a British multinational consumer goods company headquartered in...

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How PayPal increased credibility and confidence with multiple research methods

With 113.2 million active accounts, every UX-related decision has a significant impact. Deborah and...

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Nonprofit Cradles to Crayons saves big with prototype testing

Cradles to Crayons saved money by enlisting the help of UserZoom’s Research Delivery experts...

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How MoneySuperMarket used insights to drive change across an industry

Rapidly reaching insights with a high level of confidence Since 2013, UserZoom has become...

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Leading healthcare IT provider: how they prove the value of UX as part of the PDLC

In a rapidly changing landscape, it’s more important than ever to talk the same...