UserTesting Blog

Featured articles

  • Two women in an office reviewing a document

    Blog

    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

    Blog

    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
  • Blog

    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

Blog

UX Truth Bombs: How to prepare for hard lessons during user research

Speaking to users, whether for research or testing purposes, provides invaluable insight into how...

Blog

How to optimize the UX of webinars

According to Search Engine Journal 91% of B2B professionals say webinars are their top...

Blog

How to master remote UX research

In 2022, it's safe to say that remote UX research is where it's at...

Blog

How to get insights when you can’t talk to your users

Gathering user insights when designing is very important, but it can be hard to...

Blog

How to generate ideas for CRO tests and how often should you run them?

For businesses looking to provide a better user experience and improve conversion rates...

Blog

Four tips on extracting UX insights from videos faster

Moving out of one’s comfort zone is hard. It’s called a comfort zone for...

Blog

How to empower your team with UX metrics

So, you’ve decided to start measuring the user experience of your products. Your next...

Blog

Asurion's three steps to developing frontline attitudinal personas

In the world of UX we often talk about how important it is to...
Group of young adults sitting on steps outside in front of a building

Blog

How to design the same product for two different personas

There are many products that appeal to multiple ages, genders, and backgrounds, but what...