UserTesting Blog

Featured articles

  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
  • Blog

    How to measure UX ROI and impact

    UX teams often face the challenge of getting stakeholders excited about their findings and...
  • Team of UX designers optimizing websites and apps

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    Top 10 UX optimization tips

    With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...
  • Blog

    How to write user experience survey questions

    When improving your product, leveraging user experience (UX) survey questions is one of the...
  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • product design principles

    Blog

    Top product design principles for creating standout products

    Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...

All articles

Image of customer giving a company an NPS rating

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How to leverage Net Promoter Scores for better CX

When it comes to measuring customer advocacy, most organizations turn to Net Promoter Score...
Person using a remote control to navigate video-on-demand (VOD) services on a large television screen displaying various streaming options.

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Why OTT platform testing matters and how you can do it

People love content. Especially video content. From sports to news, original series to animated...

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3 ways startups can improve speed to market

Whether you’re an emerging startup, or an established business developing a new product, speed...

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8 questions answered about the revamped UserTesting University

It’s abundantly clear that customer experience is the new, defining metric for businesses that...

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The importance of Black History Month in corporate culture

Every year on February 1st, corporations, classrooms, sports organizations, libraries, and other facets of...

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How to enhance A/B test results with qualitative data

Some of the most successful companies in the world embrace an experimentation culture—where new...

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Top website wireframe tools and how to test your designs

A website wireframe is the primitive skeleton of your website. It’s not necessarily glamorous...

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How to use social media psychology in UX

Social media is a powerful medium for sharing information, connecting with people, and advertising...

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Confidently build people-first iOS apps with UserTesting and TestFlight

Think about the evolution of purchasing a movie ticket. Historically, or perhaps traditionally, you...