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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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A practical guide to building taxonomies that make data truly useful to your organization

With so many competitors in any industry, businesses are becoming increasingly customer and user-focused...
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Seven mistakes we make running inclusive research

In this article, we’ll take a look at seven inclusive research mistakes we often...
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Seven top challenges when recruiting participants for UX research

The whole point of UX research is to understand who your customers are, what...
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Six excellent UX training resources for all budgets

A UX professional’s real superpower is an insatiable sense of curiosity. It helps you...
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What is user-centered design (UCD)?

One problem that can hold some User Experience (UX) professionals back a bit is...
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10 web accessibility myths debunked

Web accessibility is the name given to the practice of making websites more usable...
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How to test your website’s iconography

What does this icon mean? If you're like most people, you're thinking "search." And...
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Democratizing UX: spread research insights through your organization

As demand for UX insights continues to grow, UX practitioners old and new are...
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How to get executive buy-in for Design Thinking

Design Thinking is a discipline that uses the designer’s sensibility and methods to match...
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