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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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How UX can improve the onboarding process for fintech brands

One of the challenges when creating new digital products or services is the process...
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10 tree testing tips and tricks

Tree testing is one of a researcher's most powerful techniques, unveiling insights into how...
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What are screeners, and why are they vital for experience research?

Whether it’s a card sort, an online survey, a moderated or unmoderated remote usability...
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What are the differences and overlaps between UX designers and product managers?

What’s the difference between a UX designer and a product manager? When both roles...
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What's growth hacking and how does it relate to UX?

Growth hacking has been around for a decade or more. It can sometimes be...
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How mature is your approach to UX?

How mature is your organization's approach to UX? By understanding your organization's current commitment...
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Two-factor authentication: how security and UX work together

Two-factor authentication is important for maintaining security, but adding it into the UX can...
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Accessibility testing: tips and best practices from industry leaders

Many companies want to conduct accessibility evaluations by running usability testing for people with...
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Three tips to get started with rapid UX research

We all want to execute thoroughly-planned, insightful research across all products and solutions. This...
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