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Fueling evidence-based decision making at British Gas
British Gas maximizes resources and impact by leveraging UserZoom to test at the pace...
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Flixbus: How they boosted mobile app install rates across the globe
How UserZoom enabled Flixbus The question for this UserZoom study was: Which app icon...
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Bupa plans ahead using quantitative and qualitative data
Bupa offers personal and company-financed health insurance and medical subscription products, runs hospitals, and...
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Bio-Tech uses insight to deliver a better global website experience
Successful CEM can provide companies with powerful data needed to improve customer loyalty, strengthen...
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How E.ON accelerated UX testing to perfect its Black Friday promotions
Campaign message testing Using the UserZoom platform, E.ON was able to test its promotions...
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Too much information architecture: how big should your website be?
Hopefully by now you’ve discovered some of our articles about Information Architecture (IA)—the process...
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How to test voice UI with UserTesting
The recent proliferation of voice user interfaces (voice UI) in human computer interaction has...
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How to maximize the use of UX research repositories in your organization
User research repositories are all the rage these days. From a cursory glance, this...
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Guide to gestalt grouping principles in UX design
This article is a shortcut to learning Gestalt basics and a reminder that there...
