UserTesting Welcomes Johann Wrede as Chief Marketing Officer to Expand Global Market Presence

SAN FRANCISCO, CA. – October 8, 2024 – UserTesting, the leading provider of human insights for innovators, today announced the appointment of Johann Wrede as Chief Marketing Officer. Wrede will lead the company’s global marketing efforts, focusing on driving market presence, deepening customer engagement, and positioning UserTesting as the go-to platform for human insights.

With over 25 years of experience in developing, selling, and marketing customer databases, CRM, and CX solutions, he’s a passionate advocate for exceptional customer experiences. Wrede has held senior roles at Emburse, Xactly, SAP, Cisco, and IBM. His diverse expertise and leadership will play a pivotal role in advancing UserTesting’s mission to be the world’s leading human insights platform for innovators transforming customer experiences.

"We are excited to welcome Johann to the team," said Jamie Anderson, President of Global Field Operations at UserTesting. “His leadership and track record of building market leading brands will be instrumental as we continue to innovate, grow, and empower more companies to co-create with their customers.”

At UserTesting, Wrede will oversee all aspects of marketing, including demand generation, brand strategy, product marketing, corporate communications, and customer advocacy. He will collaborate with the leadership team to strengthen the company’s position as a global leader in human insight.

"I am thrilled to join UserTesting at such an exciting time," said Wrede. "UserTesting has an incredible opportunity to redefine how businesses engage with customers and create experiences that truly resonate. I look forward to helping accelerate the company’s growth and elevate the brand on a global scale."