Press Release
SAN FRANCISCO, Calif. – May 11, 2023 – UserTesting, a leader in experience research and insights, today released the 2023 Experience Research Industry Report, a compilation of both the UserTesting and UserZoom annual surveys that revealed interest in human insights, also referred to as experience research, continues to grow as more companies see the value in knowing how their customers use and interact with their digital products and experiences. In fact, 40 percent of respondents claim that budgets have increased and 50 percent holding steady, while demands for experience research across organizations have increased by 61 percent. More than half of respondents said they can barely keep up with the organization’s demand for insights over the last three years. Additionally, 80 percent of respondents reported that their executives are increasingly prioritizing and investing in customer experience.
The 2023 Experience Research Industry Report revealed three key trends highlighting the growing importance of the discipline and its impact on business strategy and operations:
"We have the privilege of partnering with thousands of organizations that prioritize customer-centric insights for more informed decision making, and we find it inspiring. It’s encouraging to see many of these companies innovating in areas of experience research and creating winning digital products and experiences that drive business growth and customer loyalty. Those companies that do not embrace this mindset, risk losing both customers and market share to their more customer-focused competitors," said Dana Bishop, Vice President of Experience Research Strategy at UserTesting. "In today's macro economic climate, customer attitudes and behaviors are changing rapidly, and companies need to be able to understand and adapt their products and experiences to address the changing consumer sentiment. Having access to experience research and insights is imperative to an organization’s success."
To access the full UserTesting 2023 Experience Industry Report, click here.
Join Dana Bishop and Lija Hogan, Principal, Customer Experience Consultant, as they dive into how the experience research industry has come to be over the last 10 years, including insights from this year’s survey. Register for the upcoming webinar “The Dawn of Experience Research and How We Got Here” on Wednesday, May 31 at 11:00 am Pacific here.
Methodology and survey results
In the tenth annual Customer Experience Industry Survey, UserTesting and UserZoom asked 1857 professionals from around the world across a wide variety of industries how their organizations are approaching customer experience and conducting experience research
UserTesting Technologies, Inc.
Susie Penner
press@usertesting.com
About UserTesting
UserTesting enables organizations to craft exceptional customer experiences through actionable human insights. With the world’s strongest participant network, AI-driven insights, comprehensive feedback solutions, and expert-level