User-centered design

What are the benefits of user-centered design? 

• Higher ROI 
• Increased likelihood of sales 
• A more competitive edge 
• A boost in customer loyalty and brand perception  
• Reduced risk of lost time and budget 

Questions to ask to achieve user-centered design 

Consider asking your colleagues, and of course, your users: 

• What problem are we solving for our users?
• What are your pain points? 
• If you had a magic wand, what would you change?

What are the user-centered design principles? 

While there’s no one set approach to user-centered design, design firm IDEO follows a six-step process. 

1. Serve your users first and the rest will follow

2. Design for speed and simplicity

3. Design for mobile

4. Create a consistent experience across channels 

5. Get user feedback, early and often