For CX, Digital, and Marketing Teams
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See how UserTesting helps CX, marketing, and digital leaders accelerate decisions and improve experiences—by capturing real feedback from real people.
Deliver better customer experiences—across every touchpoint
UserTesting’s human insight engine empowers CX, digital, and marketing leaders to validate every decision, co-innovate at scale, and enhance customer journeys across digital, physical, and contact center experiences.
Eliminate blind spots in your customer journey
With UserTesting, you can:
- Go beyond the metrics and hear directly from customers in their own words
- Identify hidden friction and satisfaction drivers across omnichannel touchpoints
- Optimize digital and in-person experiences before they impact loyalty or revenue
Benchmark experiences to track progress over time
With UserTesting, you can:
- Establish experience benchmarks using qualitative and quantitative data
- Track changes over time to measure the impact of CX initiatives and design updates
- Compare performance across channels, audiences, and competitors
- Use QXscore™—UserTesting’s proprietary CX measurement framework—to get a comprehensive view of customer sentiment, usability, and task success
- Demonstrate ROI by linking experience improvements to NPS, CSAT, and business outcomes
Bridge the gap between journey maps and real experiences
UserTesting helps CX, marketing, and digital teams validate journey maps by layering in feedback from real customers—revealing where expectations and reality diverge. Capture in-the-moment VoC insights, uncover friction and delight across touchpoints, and align teams around what truly matters to your customers.
What sets UserTesting apart
Fast, real world customer insights: get feedback in hours, not weeks
AI-enhanced testing at scale: uncover customer emotions, behaviors, and patterns with precision
Seamless onmichannel testing: ensure consistent, high-quality experiences across every touchpoint
Data-backed storytelling: bring CX challenges and opportunities to life through real human insight
