Reports

Industry reports and guides for product, design, and competitive studies to bring you actionable data and insights.

Featured reports

Pulse Report Q1 2025 - Media Ent, teaser

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Pulse Report: Media and Entertainment, Q1 2025

Discover how media companies can adapt to rapidly changing shifts in consumer preferences and behaviors and seize new digital opportunities.

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Digital assets for Usertesting and G2 Grid report for user research winter 2025

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G2 Grid® Report for User Research | Winter 2025

Learn why UserTesting is a G2 Leader in User Research

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Stream fatigue goes global: survey reveals viewers spend days deciding what to watch

The era of streaming promised convenience, variety, and flexibility—entertainment on demand, free from the...
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Featured reports

Consumer Perceptions of AI in Healthcare | Teaser Image

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Consumer perceptions of AI in healthcare

Understanding how patients and consumers feel about their healthcare experiences is crucial as our...
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Use case guidebook: testing financial services experiences

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Use case guidebook: testing financial services experiences

Customer empathy, better products, and superior digital experiences. These are the expectations consumers have...
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Teaser for Resources

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2023 Experience Research Report

Understand current trends, ResearchOps, and the increasing demand for customer insights in UserTesting's 2023 Experience Research Report.

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FORTUNE Brand Studio: The ROI of Customer Empathy Report

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FORTUNE Brand Studio: The ROI of Customer Empathy Report

Learn how empathy impacts financial performance from global CEOs.

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Forrester Study: The Total Economic Impact of The User Testing Insight Platform Cover Image

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Forrester Study - The Total Economic Impact™ of the UserTesting Human Insight Platform

Discover the economic impact of user research with UserTesting and understand the financial benefits and ROI of UX research.

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teaser image for industry reports -generational banking report

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Understanding evolving banking expectations

We all know that consumers' habits are changing, but do we know how and...
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Harvard Business Review Analytic Services Report - Emphasizing Empathy as a Cornerstone of the Customer Experience

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Emphasizing Empathy as a Cornerstone of the Customer Experience

Read this Harvard Business Review report to explore the role of empathy in delivering a better customer experience.

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