Reports

Industry reports and guides for product, design, and competitive studies to bring you actionable data and insights.

Pulse Report Q1 2025 - Media Ent, teaser

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Pulse Report: Media and Entertainment, Q1 2025

Discover how media companies can adapt to rapidly changing shifts in consumer preferences and behaviors and seize new digital opportunities.

Digital assets for Usertesting and G2 Grid report for user research winter 2025

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G2 Grid® Report for User Research | Winter 2025

Learn why UserTesting is a G2 Leader in User Research

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Stream fatigue goes global: survey reveals viewers spend days deciding what to watch

The era of streaming promised convenience, variety, and flexibility—entertainment on demand, free from the...
Consumer Perceptions of AI in Healthcare | Teaser Image

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Consumer perceptions of AI in healthcare

Understanding how patients and consumers feel about their healthcare experiences is crucial as our...
Use case guidebook: testing financial services experiences

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Use case guidebook: testing financial services experiences

Customer empathy, better products, and superior digital experiences. These are the expectations consumers have...
Teaser for Resources

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2023 Experience Research Report

Understand current trends, ResearchOps, and the increasing demand for customer insights in UserTesting's 2023 Experience Research Report.

FORTUNE Brand Studio: The ROI of Customer Empathy Report

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FORTUNE Brand Studio: The ROI of Customer Empathy Report

Learn how empathy impacts financial performance from global CEOs.

Forrester Study: The Total Economic Impact of The User Testing Insight Platform Cover Image

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Forrester Study - The Total Economic Impact™ of the UserTesting Human Insight Platform

Discover the economic impact of user research with UserTesting and understand the financial benefits and ROI of UX research.

teaser image for industry reports -generational banking report

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Understanding evolving banking expectations

We all know that consumers' habits are changing, but do we know how and...
Harvard Business Review Analytic Services Report - Emphasizing Empathy as a Cornerstone of the Customer Experience

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Emphasizing Empathy as a Cornerstone of the Customer Experience

Read this Harvard Business Review report to explore the role of empathy in delivering a better customer experience.