ReportsIndustry reports and guides for product, design, and competitive studies to bring you actionable data and insights. Featured reports ReportPulse Report: Media and Entertainment, Q1 2025Discover how media companies can adapt to rapidly changing shifts in consumer preferences and behaviors and seize new digital opportunities. Learn more ReportG2 Grid® Report for User Research | Winter 2025Learn why UserTesting is a G2 Leader in User Research Learn more ReportStream fatigue goes global: survey reveals viewers spend days deciding what to watch The era of streaming promised convenience, variety, and flexibility—entertainment on demand, free from the... Read more Featured reports ReportLOCKEDPulse Report: Financial Services, Q1 2025 ReportLOCKEDGenerative AI chatbots: overhyped but still underestimated ReportLOCKEDPulse Report: Retail, Q1 2025 Primary Industry (field_primary_industry) Use caseAutomotiveBusiness servicesConsumer productsOtherEducationEnergyFashion & ApparelFinancial servicesFood & beverageGamingHealthcareHealth & fitnessManufacturingMedia & entertainmentNon-profitPublic sectorPharmaceuticalReal estateRetail & ecommerceSecurityTechnologyTransportationTravel & hospitality TeamsDesignExecutivesHuman ResourcesMarketingProductResearch ReportConsumer perceptions of AI in healthcare Understanding how patients and consumers feel about their healthcare experiences is crucial as our... Read more ReportUse case guidebook: testing financial services experiences Customer empathy, better products, and superior digital experiences. These are the expectations consumers have... Read more Report2023 Experience Research ReportUnderstand current trends, ResearchOps, and the increasing demand for customer insights in UserTesting's 2023 Experience Research Report. Learn more ReportFORTUNE Brand Studio: The ROI of Customer Empathy ReportLearn how empathy impacts financial performance from global CEOs. Learn more ReportForrester Study - The Total Economic Impact™ of the UserTesting Human Insight PlatformDiscover the economic impact of user research with UserTesting and understand the financial benefits and ROI of UX research. Learn more ReportUnderstanding evolving banking expectations We all know that consumers' habits are changing, but do we know how and... Read more ReportEmphasizing Empathy as a Cornerstone of the Customer ExperienceRead this Harvard Business Review report to explore the role of empathy in delivering a better customer experience. Learn more