All works by Jennifer DeRome

Blog

How to build a business case for user feedback

Customer experience is a top organizational priority. 76% of executive leaders see customer experience...
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Blog

5 tips for retailers preparing for the 2024 holiday shopping season

As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional...
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Blog

How to choose the right participants for your UX research

One of the most important factors that contribute to a successful user research study...

Blog

27 questions every retailer should ask their customers

It wouldn’t be a stretch to assume nearly every retailer would like to get...

Blog

What is user experience?

More and more companies are learning that to stay competitive, they need to invest...

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How University of Washington Master’s students used human insight to improve the customer support experience

A capstone project is an important project that represents the culmination of years of...

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Deceptive patterns: the sinister side of UX

Several months ago I signed up for a free trial account with a popular...
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Blog

Ethics of emotional intelligence in UX research

There’s no doubt that emotional intelligence plays an important role in UX. But along...
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Blog

What happened? How to write a better error message

It was on my commute home from work when I was deep in the...