All works by Jennifer DeRome

Photo of a shopper making a purchase on an ecommerce website

Blog

10 tips to create CTAs that convert

​If your website or app sells products, generates leads, collects sign-ups, or has users...

Blog

How to gather real-time customer insights with Live Conversation

In today’s fast-moving digital landscape, understanding customer needs in real-time is critical to delivering...
Photo of a woman shopping on her mobile phone

Blog

5 strategies to optimize mobile product page conversions

With mobile commerce on the rise, customers increasingly expect seamless, fast, and intuitive shopping...
Photo of a laptop with a hand holding a credit card illustrating digital checkout

Blog

How to reduce cart abandonment

Loss of revenue caused by cart abandonment is one of the most frustrating pain...

Blog

How user feedback in design transforms products

In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
Team sitting at conference table in office reviewing conversion rates

Blog

Uncover usability issues early with product research

Without thorough product research and testing, teams run a risk of launching products and...

Blog

31 prototype testing questions every designer should ask

You already know that fast human insight is key to building a great customer...
Photo showing performance metrics and benchmarking on a laptop

Blog

Research benchmarking and baselines: What's the difference?

Research benchmarking and baselines are important tools for guiding organizations' actions and performance for...
3 designers working on a prototype at a conference table

Blog

How to align product vision with user feedback

One of the major challenges some digital product teams find themselves struggling with, is...