About the author

Jennifer DeRome

Jennifer is a Senior Content Strategist for UserTesting. When she's not dreaming up new ways to connect with audiences, you can find her traveling around the world or enjoying a glass of wine with friends.

All works by Jennifer DeRome

Photo of team comparing results from preference testing

Blog

Understanding preference testing: a comprehensive guide

Preference testing is a key method for figuring out which options users prefer. By...

Photo of 7 professional colleagues seated around a circular coffee table looking at marketing campaign

Blog

How to test your marketing campaign concepts

A campaign might look great on paper, but how will real customers react? Marketers...

Photo of an executive presenting to a team of product managers

Blog

How to incorporate customer experience feedback into the product development process

A great product isn’t built in isolation—it’s shaped by the people who use it...

Photo of a shopper making a purchase on an ecommerce website

Blog

10 tips to create CTAs that convert

If your website or app sells products, generates leads, collects sign-ups, or has users...

Blog

How to gather real-time customer insights with Live Conversation

In today’s fast-moving digital landscape, understanding customer needs in real-time is critical to delivering...

Photo of a woman shopping on her mobile phone

Blog

5 strategies to optimize mobile product page conversions

With mobile commerce on the rise, customers increasingly expect seamless, fast, and intuitive shopping...

Photo of a laptop with a hand holding a credit card illustrating digital checkout

Blog

How to reduce cart abandonment

Loss of revenue caused by cart abandonment is one of the most frustrating pain...

Blog

How user feedback in design transforms products

In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

Team sitting at conference table in office reviewing conversion rates

Blog

Uncover usability issues early with product research

Without thorough product research and testing, teams run a risk of launching products and...

Human understanding. Human experiences.

About the author

Jennifer DeRome

All works by Jennifer DeRome

Understanding preference testing: a comprehensive guide

How to test your marketing campaign concepts

How to incorporate customer experience feedback into the product development process

10 tips to create CTAs that convert

How to gather real-time customer insights with Live Conversation

5 strategies to optimize mobile product page conversions

How to reduce cart abandonment

How user feedback in design transforms products

Uncover usability issues early with product research

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