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Best practices for great mobile app UX

In 2021, Americans spent four hours a day on their phones. Today, it's over...

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Qualitative research examples

Qualitative research is a powerful tool that helps you unlock insights into the user...

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UX and UI design for mobile app: Enhancing user experience and user interface

To improve the appearance of your mobile app and align it with what your...

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Why designers should speak the language of business

Do you know how your design contributions and inputs bring money to your company...
Team sitting at conference table in office reviewing conversion rates

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Demystifying Statistics: Why and how we adjust the p-value for number of tests run

In the previous post in the Demystifying Statistics series we discussed what statistical significance...

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Which participant recruitment method should I use for user research?

Selecting the right participants for user research is a critical step in gathering meaningful...

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What is data cleaning and why is it important in user research?

Data cleaning is an integral part of the user research process, regardless of whether...

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What is behavioral analytics and how can you use it to improve UX?

Things aren’t going well: all metrics indicate your users aren't satisfied with your product...

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What is a think out loud (TOL) study?

What is a think-out-loud (TOL) study? TOL is a study that is used to...