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Scaling customer empathy at Trivago

By enabling stakeholders to connect with customers weekly, Trivago’s research team supports continuous discovery...

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Seven tips for creating better digital experiences for older users

The population is shifting and the number of people in the over-60 age bracket...
Woman sitting at desk looking at mobile phone

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The UX of IoT: Why compatibility is essential to user experience

Internet-connected devices that aren’t computers have existed since the early 1980s, when a Pennsylvania...

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The trouble with mega drop-down menus and what you can do differently

Look at this… Let’s say you’re looking to buy a Samsung watch from EE...
Photo of a man and a woman at a desk pointing at a computer screen having a discussion

Blog

The importance of proper ‘framing’ in UX research

At the risk of sounding like a broken record in the UX space, ‘you...
Zoom call showcasing two people communicating through sign language

Blog

The evolution of accessibility in UX and why it’s important

Why should we study the history of anything? History helps us better understand where...
Sustainability templates for usability testing

Blog

Sustainable design: how your website can save energy and the environment

How harmful to the environment is running a website? How much energy is your...
woman writing on post its

Blog

Interview: Stefan Twerdochlib, Product Design Lead at H&M

H&M, the Swedish multinational clothing-retail company, has recently seen enormous growth in its ecommerce...

Blog

Six ecommerce trends for 2019

As I wrote back in 2018, the user experience of ecommerce sites has generally...