UserTesting Blog

Featured articles

All articles

Image of online banking user opening an account

Blog

How smooth is your onboarding experience? Key questions to ask

Digital account opening isn’t a “nice-to-have”—it’s essential to winning new customers and staying competitive...

Blog

How color psychology in UX design impacts conversion rates

Color psychology in UX design is one of the most powerful tools in a...
Image of frustrated user opening bank account

Blog

Top 5 customer frustrations with digital bank account opening

Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
Team sitting at conference table in office reviewing conversion rates

Blog

Uncover usability issues early with product research

Without thorough product research and testing, teams run a risk of launching products and...

Blog

Qualitative research examples: Methods, approaches, and FAQs

Qualitative research is a powerful tool to gain insights into the user experience, helping...

Blog

31 prototype testing questions every designer should ask

You already know that fast human insight is key to building a great customer...
Two women in an office reviewing a document

Blog

What is customer journey mapping?

​Customer journey mapping serves as a critical exercise for teams dedicated to improving how...
Image of customer giving a company an NPS rating

Blog

How to leverage Net Promoter Scores for better CX

When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
Photo showing performance metrics and benchmarking on a laptop

Blog

Research benchmarking and baselines: What's the difference?

Research benchmarking and baselines are important tools for guiding organizations' actions and performance for...