16 must-attend CX conferences in 2025 (and how to get maximum ROI from them)

Posted on March 31, 2025
5 min read

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Photo from the 2023 THiS conference by UserTesting. This post lists 16 great CX conferences to attend.

Customer experience (CX) isn’t just changing—it’s evolving at an exponential rate. AI, automation, and personalization are disrupting customer interactions. CX leaders who don’t stay ahead risk being left behind.

The solution? Attend one of the top customer experience conferences of 2025.

These events aren’t just about listening to speakers and collecting swag bags. They’re power-packed opportunities to connect with CX pioneers, explore cutting-edge strategies, and transform your customer journey—before your competitors do.

In this guide, we’ll cover:

  • The 16 great CX conferences you’ll want to attend in 2025
  • Why these events matter for your business
  • How to maximize your ROI at every event

Let’s dive in.

Why attending a CX conference in 2025 is a game-changer

Imagine having a blueprint for customer engagement, retention, and revenue growth—built by top CX strategists who’ve already done the trial and error for you. That’s what industry-leading CX conferences deliver.

Still unsure? Here’s what you gain by attending:

Stay ahead of CX trends in 2025

  • Discover how AI-driven customer engagement, digital transformation, and omnichannel personalization are reshaping the customer experience landscape.

Network with CX leaders and decision-makers

  • Meet C-suite executives, customer success leaders, and CX strategists from brands like Qualtrics, Adobe, and Forrester.

Get actionable strategies you can implement immediately

  • Learn real-world customer retention frameworks, AI-powered CX solutions, and automation strategies that you can apply as soon as you return to the office.

Now, let’s explore the must-attend CX conferences of 2025.

ON-DEMAND WEBINAR

Building a customer-obsessed culture: refining NPS as part of a larger CX strategy

In this webinar, you will discover:

  • The key factors that influence customer satisfaction, retention, and business growth.
  • A data-driven approach to identifying and prioritizing the moments that matter in the customer journey.
  • Practical insights on operationalizing CX improvements across teams.

16 Must-Attend CX Conferences in 2025

April 2025: digital experience and customer engagement

1. Customer Experience Conference DACH (April 3, Berlin, Germany)

  • Focus: Customer insights, digital transformation, and AI-driven automation.
  • Why Attend? One of Europe’s most influential CX events.

2. CX Leaders Advance (April 28-30, Indianapolis, US)

  • Focus: Customer success, loyalty, and CX leadership.
  • Why Attend? Perfect for CX managers, directors, and strategists.

May 2025: data-driven CX and AI innovation

8. THiS Connect City Tours (May 1, San Francisco; May 29, New York City; June 5th, London)

  • Focus: Expert insights, real-world strategies, and interactive experiences—uniting industry leaders to shape the future of AI, innovation, and customer experience.
  • Why attend? This event is designed for senior leaders in digital, product, design, marketing, UX research, and CX who are passionate about learning from and connecting with the best in the industry.

9. Customer Experience Strategies Summit (May 28-29, Toronto, Canada)

  • Focus: Customer experience ROI, AI-powered personalization, and customer success strategies.
  • Why Attend? Best for brands looking to optimize their customer journey with data-driven insights.

June 2025: the largest CX events of the year

10. Customer Contact Week (CCW) (June 9-12, Las Vegas, US)

  • Focus: AI-powered contact center innovation, automation, and omnichannel customer journeys.
  • Why Attend? The largest CX event in the world—this is a must-attend.

11. CX Summit North America (June 23-26, Nashville, US)

  • Focus: Data-driven CX, customer insights, and digital transformation.
  • Why Attend? Hosted by Forrester, making it a top event for CX executives.

July and August 2025: the future of customer experience

12. Customer Experience 2025 (July 24-26, Los Angeles)

  • Focus: Next-generation CX, AI-driven engagement, and personalization.
  • Why Attend? Essential for CX leaders adapting to AI-powered transformation.

13. The Customer Show (August 13-14, Melbourne, Australia)

  • Focus: CX leadership, customer loyalty, and behavioral CX insights.
  • Why Attend? The biggest customer experience conference in Asia-Pacific.

GUIDE

Keeping score: the value of experience benchmarking for executives

In this guide, we’ll discuss why benchmarking is so valuable and show you how to implement a benchmarking study in your organization.

September 2025: retail and e-commerce CX

14. CX Retail Exchange (September 23-24, Jersey City, New Jersey)

  • Focus: Personalization, e-commerce CX, and AI-driven customer journeys.
  • Why Attend? Tailored for retail and e-commerce leaders looking to optimize CX.

October and November 2025: global CX innovation

15. Customer Contact Week Europe (October 6-8, Amsterdam, Netherlands)

  • Focus: AI in CX, customer insights, and data-driven engagement.
  • Why Attend? A top pick for multinational brands optimizing global CX strategies.

16. Unleashing Digital Customer Experience and Customer Success (November 4-5, Amsterdam, Netherlands)

  • Focus: CX technology, AI-powered automation, and predictive analytics.
  • Why Attend? Best for customer success leaders leveraging AI in CX.

How to get the most ROI from a CX conference

  1. Book meetings before you arrive: use LinkedIn to connect with decision-makers.
  2. Focus on actionable insights: prioritize customer retention, AI in CX, and data-driven strategies.
  3. Explore CX tech: get hands-on with customer insight tools like UserTesting.
  4. Apply what you learn: take immediate action on personalization, automation, and omnichannel strategies.

Ready to Elevate Your CX Strategy?

The best customer experience strategies don’t happen in a vacuum. They come from real-world insights, industry innovation, and expert networking.

Additional reading: 

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