Discover the best of Austin during THiS 2024

If you’re attending The Human Insight Summit (THiS) 2024 in Austin this October, you’re in for more than just a conference—you’re about to experience one of the most vibrant cities in the U.S.! Austin offers a wealth of activities to keep you entertained outside of THiS. From live music and outdoor adventures, to world-class dining and “weird” attractions, there’s something for everyone. Here’s your guide to making the most of your time in Austin during THiS24, featuring recommendations from the THiS planning team.

What’s THiS?

THiS is UserTesting’s annual conference. It’s a three-day event that brings together the world’s best researchers, designers, product managers, and marketers to explore how companies can foster more accessible, inclusive, and customer driven experiences through greater human understanding.

Austin Highlights

Taste the local flavors 

Austin’s food scene is a culinary adventure awaiting! From breakfast tacos to mouthwatering barbeque, pack your comfy pants and be ready to explore the city’s diverse offerings. From a Texas native herself, check out Anissa’s top spots to eat: 

• De Nada Cantina, tacos, margs and other traditional Mexican fare

• Terry Blacks, legendary spot for pit-smoked meats and sides

• Matt’s El Rancho, Mexican classics and Tex-Mex favorites since 1952!

Pro-tip: Lines can be long. We encourage making reservations in advance, where possible, to avoid waiting in line.

Live music everywhere you go 

Austin isn’t called the “Live Music Capital of the World” for nothing! With more than 250 live music venues, you’ll find tunes for every taste. Check out Noelle’s top selections:

• Elephant Room, underground jazz bar

• Antone’s, a legendary blues club around since 1975

• The Continental Club, the oldest club in Austin feat. rock, country and jazz

Explore the great outdoors 

THiS is a catalyst for building connections, and Austin provides an ideal setting for fostering camaraderie and strengthening relationships among team members. October in Austin is beautiful. It’s a great time to get outdoors and facilitate face-to-face collaboration and idea exchanges at any one of Ashley’s favorite outdoor spots: 

• Lady Bird Lake, from a sunset bar cruise, to strolling the hike and bike trail

• Zilker Park, off Lady Bird Lake, a recreational park with bike and canoe rentals

• Mount Bonnell, soak up a spectacular view of the Austin sunset

Shop local at South Congress 

No visit to Austin is complete without a stroll down South Congress Avenue, known for its electric mix of shops, restaurants, and street art. Browse through unique boutiques, snap a photo in front of the iconic “I Love You So Much” mural, and grab a bite to eat at one of the many trendy restaurants. Check out Rachel’s picks below:

• Tecovas, leather boots, accessories, hats and more 

• Aba, take a break from Tex-Mex and enjoy Mediterranean on the outdoor patio

• “I love you so much” mural, located next to Jo’s coffee

Savor the best coffee in town

Need a caffeine boost to tackle all of these recommendations at THiS? Austin’s coffee scene is as eclectic as the city. Take a peek at Cara’s recommendations to stay energized all week:

• Forthright, coffee selections and food from scratch

• Brew and Brew, the churro latte is calling your name

• Houndstooth Downtown Austin, pour over and espresso focused

Where to stay 

The THiS events team provides the best housing accommodations and rates for you to attend THiS. Kerry’s one and only pick is easy – maximize your time and stay at the event venue: 

There are a limited number of rooms available at The Fairmont Austin, and they are going fast at a special discounted rate. You can make your reservation online here.

Don’t miss out

Austin provides a unique blend of culture, music, food, and history with endless opportunities for you and your team to explore while at THiS. So, secure your ticket to THiS, book your travel, pack your bags, and get ready for an unforgettable adventure in Austin, TX! Use code AUSTINBLOG for an exclusive 50% off your ticket purchase.