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  • Photo of four business professionals meeting at a conference table

    Blog

    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

    Blog

    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

    Blog

    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Blog

UX strategy: the foundation of a successful product

It's no secret that a comprehensive business strategy is vital to an organization's success...
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Top down view of 4 colleagues at a round desk in a meeting

Blog

How to build a customer experience strategy framework

In today’s competitive market, great customer experience is a key driver of success. As...
Read more
Photo of UserTesting THiS London stage

Blog

Digital innovation and insights driving customer-centric transformation: THiS Connect London 2024

The Human Insight Summit (THiS) Connect: London 2024 was a must-attend event for digital...
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Blog

How to achieve product-market fit

According to CISQ, $2.26 trillion is spent on software re-work in the US So...
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Blog

The UX of AI art generators: magical, mystifying, and macabre

The new tools to create images through artificial intelligence are both delightful and frustrating...
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Photo to two professionals sitting in front of a laptop while having a discussion

Blog

4 ways to test your brand

Even if your brand messaging is clear and consistent, that doesn't mean your audience...
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Two colleagues looking at charts on a tablet

Blog

Benchmarking UX: how to track improvements over time

A fellow UX professional recently told me a fun story: Her boss came to...
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product design principles

Blog

Top product design principles for creating standout products

Having user-centered product design principles means emphasizing early user involvement and iterative refinement to...
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product design prototyping

Blog

Mastering product design prototyping

Product design prototyping involves building early versions of a product to test and refine...
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