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  • Photo of four business professionals meeting at a conference table

    Blog

    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

    Blog

    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

    Blog

    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Testing AI experiences

Blog

How to test AI: A practical guide for evaluating AI user experience and product design

Anyone who has successfully shipped an app or a digital product can tell you...
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Two women in an office reviewing a document

Blog

Why world-class retailers rely on more than NPS or CSAT

Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
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Blog

5 tips to make your content easier to read

Have you ever tried comprehending a dense article while reading on a crowded bus...
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Woman holding credit cart looking at laptop

Blog

Financial services usability testing

​Financial service organizations face unique challenges when conducting usability testing , from strict regulations...
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4 people in a team meeting in conference room

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Investing in UX research

If you’re a UX practitioner, you clearly understand the value of what you do...
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Man and woman writing on a whiteboard

Blog

What is an ethnographic study?

With rapidly changing expectations and behaviors, understanding customers on a deeper level is crucial...
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man sitting at a conference table working on his laptop

Blog

11 product discovery techniques to help your team succeed

Product discovery is an essential phase in the product development cycle that allows you...
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Woman's hand tapping on an illuminated mobile phone

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A/B test your mobile apps and websites for quick UX wins

Every product designer or developer needs A/B testing in their toolkit, including those who...
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Blog

Omnichannel vs. multichannel testing

In the UX industry, terms like omnichannel and multichannel are often used. However, describing...
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