Optimize conversion rates for retail and consumer brands

Start here for resources, tips, templates, and industry best practices to help your team optimize retail conversion rates through fast user feedback.

Ecommerce retail at home

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Winning repeat customers at every digital touchpoint

Learn how to quantify and benchmark a product's user experience, track performance over time, and directly influence NPS and customer loyalty.

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Images for Guide "A Product Executive’s Guide to Human Insight"

Optimize conversions and boost customer loyalty with customer insights

  • Digital assets for Optimizing conversion rates for retail and consumer brands

    Guide

    Optimizing conversion rates for retail and consumer brands

    Accelerate growth and streamline operations by crafting frictionless ecommerce experiences that reduce cart abandonment...
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  • Photo of a laptop with a hand holding a credit card illustrating digital checkout

    Blog

    How to reduce cart abandonment

    Loss of revenue caused by cart abandonment is one of the most frustrating pain...
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  • Photo of a group of designers huddled around a conference table looking at a color wheel

    Blog

    How color psychology in UX design impacts conversion rates

    Color psychology in UX design is one of the most powerful tools in a...
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  • Photo of a team at a conference table discussing CX strategy

    Blog

    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're looking for ways to optimize your digital commerce experience, you're not alone...
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  • Two women in an office reviewing a document

    Blog

    What is customer journey mapping?

    ​Customer journey mapping serves as a critical exercise for teams dedicated to improving how...
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  • Andy Parquette from Panera Bread on the Insights Unlocked podcast

    Podcast

    Delivering a better omnichannel customer experience

    In this week’s Insights Unlocked, Liz Miller from Constellation Research chats with Andy Parquette, a senior UX designer at Panera Bread about the ever-evolving landscape of experience research, innovation, and the challenges of designing digital experiences for a diverse audience.

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  • teaser image for resource guide mitigating risk in digital product development

    Guide

    Mitigating risk in digital product development

    Whether you’re a product leader at a digitally native organization or your team is...
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  • Teaser image for webinar aha blue

    Webinar

    Digital retail innovators: delivering a world-class omnichannel customer experience

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  • UserTesting 2024 Retail Benchmark Report

    Report

    2024 UserTesting Retail Benchmark Report

    Unlock key insights to boost revenue, traffic, and customer satisfaction in UserTesting's 2024 Retail Benchmark Report.

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  • Photo of a woman shopping on her mobile phone

    Blog

    5 strategies to optimize mobile product page conversions

    With mobile commerce on the rise, customers increasingly expect seamless, fast, and intuitive shopping...
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  • Industry experts Bobbie Wood, Kelly Erickson and Natalie Dunbar share their thoughts on what makes smart content on the Insights Unlocked podcast presented by UserTesting

    Podcast

    How smart content drives better customer experiences

    Discover how smart content improves customer experiences. Learn UX writing best practices, content testing tips, and AI’s role in CX from industry experts.

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  • Teaser images for the Template page

    Template

    Ad testing

    Gather reactions to your digital, print, or billboard—through human insight

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  • A woman at a salon checkout counter smiling as she interacts with a client, while using a touchscreen point-of-sale system

    Blog

    13 Powerful customer retention strategies

    Effective customer retention strategies can make or break the success of enterprises. While acquiring...
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  • Consumer perceptions of AI in retail and ecommerce

    Report

    Consumer perceptions of AI in retail and ecommerce

    As our lives become increasingly digital, understanding how shoppers feel about their experiences is...
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How UserTesting customers optimize conversion rates and boost customer retention

  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

    Customer story

    Burberry

    Watch how Burberry improved their app experience and their development of personalized content
    See Story

  • Customer story

    Walmart

    Learn how Walmart increases online conversions with tailored experiences for customers
    See Story
  • Teaser for Customer Stories - Abercrombie & Fitch Co.

    Customer story

    Abercrombie & Fitch Co.

    Learn how A&F Co. utilized customer insights to build the online A&F Wedding Shop and evaluate the in-store experience for their Hollister brand
    See Story
  • STORY-2024-Teaser-EE-776x576-E

    Customer story

    EE BT Group

    Discover how BT Group leveraged human insights to establish EE as their consumer brand, improve their app, and optimize their Aimee AI chatbot.
    See Story
Digital assets for usertesting guide Boost website conversions with real user feedback

Don't lose your customers before they convert

Book a meeting and learn how to uncover hidden obstacles in your digital shopping experience and how to overcome them to boost revenue and customer satisfaction.

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