UserTesting Launches ‘Insights for Impact’ to Empower Non-Profits with Human Insights

SAN FRANCISCO, CA. – Feb. 3, 2025 – UserTesting, the leading provider of human insights for innovators, has unveiled Insights for Impact, a program dedicated to helping non-profits strengthen their missions and create lasting change through actionable human insights. This enhanced initiative replaces the OneWorld program, focusing on equity, sustainability, and alignment with United Nations Sustainable Development Goals (UNSDGs).

“At UserTesting, we believe human understanding is the foundation of meaningful change,” said Corey Hatcher, Head of ESG and Chief of Staff at UserTesting. “With Insights for Impact, we’re empowering non-profits to amplify their missions through tools, training, and insights that drive real results.”

The Insights for Impact program includes:

• Platform access: Complimentary licenses and discounted options for ongoing use.
• Audience targeting: Capture real-time feedback to validate ideas and refine campaigns.
• Learning resources: Free certifications and on-demand training.
• Community collaboration: Share best practices with like-minded peers.

Streamlined Applications for Greater Impact

With a simplified application process, Insights for Impact prioritizes non-profits aligned with UNSDGs 1 (poverty reduction), 10 (reducing inequalities), and 13 (climate action).

A Legacy of Supporting Non-Profits

Since 2017, organizations like Kiva and many others have used UserTesting to capture human insights to optimize programs and campaigns. Insights for Impact deepens this commitment, empowering non-profits to achieve their goals through actionable human insights.

Applications are now open. Learn more and apply here.