Glossary

Data collection in artificial intelligence (AI) and machine learning (ML) means gathering information from various sources to train, validate, or test AI models.

Learn about the fundamentals of a decentralized UX team, how it operates, its advantages, and what makes it an indispensable asset.

Deceptive patterns—also known as deceptive design patterns—are interfaces designed to subtly trick you into doing a task you otherwise normally wouldn’t do.

Deep learning, a subfield of artificial intelligence, is revolutionizing many industries and redefining our approach to problem-solving. Learn about deep learning and how it works, its significance, its applications, and how it differs from its overarching field, machine learning.

Diary studies gather information about a user experience over an extended period of time.

Digital personalization is the process of offering customers and web visitors a tailored advertising, marketing, and brand experience across digital channels. The spirit of digital personalization is to deliver an experience that speaks directly to each customer, meets them where they’re at, and offers something valuable that they want or need. However, when personalization isn’t done right, customers can feel annoyed, misunderstood, or unsettled.