Glossary

The 80/20 rule, also described as the Pareto Principle, is an assertion that 80% of outcomes stem from 20% of the effort. Put, it’s about creating the most impact and influence with the minimum amount of work. This can be applied to productivity and time management, economics, finance, psychology, and almost any industry. To find the 20%, you may rely on methods like usability testing and analytics.

In general, the empathy gap refers to the idea of not being able to relate to the emotions, needs, and feelings of others because they’re naturally experiencing the world around them differently than you are. In business, this refers to the gap between the experience organizations feel they’re providing versus how customers actually feel about those experiences.

The employee experience (EX) is an all-encompassing term that represents the sentiments about an employee's (or potential employee’s) experiences with an employer, from applying, onboarding, and managing benefits, to leaving.

An enterprise organization is a large business that has the size and resources to dominate a specific market and is characterized by being high revenue and having many employees.

Ethnography is qualitative type of study that observes people in their natural environment to gain a deeper understanding of their daily habits and provide more context around their behaviors and actions.

Evaluative research can be defined as a research method used for assessing a specific problem to ensure usability and ground it in the wants, needs, and desires of real people.

An expert review, also known as expert evaluation, critique, assessment, is what its name suggests. It’s a process when UX professionals conduct an analysis of a digital product, from a website to a service. Similar to a user feedback test, a user takes an outsider view and analyzes the usability and accessibility of a system while recommending improvements. However, expert reviews are easier to organize and ideal for tight budgets and timelines. Both are valuable to developing your prototype or redesigning your product.

Eye tracking is a method for measuring where a person is looking or where the person's eye is moving in relation to their head, typically in reference to viewing websites or apps.