All works by Ki Arnould

Two colleagues looking at charts on a tablet

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Benchmarking UX: how to track improvements over time

A fellow UX professional recently told me a fun story: Her boss came to...

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Testing the customer experience of Amazon's Prime Day

Prime Day was Amazon's global shopping event on July 15, 2015, that offered more...

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Adding remote focus groups to your user research strategy

A lot of remote, qualitative testing is done on an individual level. However, it...
Team sitting in a circle and listening to talking woman holding her laptop

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Setting clear objectives for your UX research

“What do people want?” It’s a simple question... with a complicated answer: It depends...

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Why You Should Do a Dry Run Every Time You Test Remotely

The UX industry is all about making a better product—improving the apps and sites...

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4 guidelines for writing great multiple choice questions

Behind every great user experience is great user research. One way to get valuable...