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Blog

Interview: Veronica Bogdacenco, Conversion Rate Optimisation Manager at Buzz Bingo

We recently chatted with Veronica Bogdacenco, Conversion Rate Optimisation Manager, about her role in...

Blog

Interview with Stephen Apap on the role of UX research at Betsson

Stephen Apap, Lead UX Researcher at Betsson Group, has been with the online gambling...

Blog

Interview with Naomi Williams, UX Researcher at William Hill

UX at William Hill is all about understanding the psychology behind customer decisions and...
Illustration of the double diamond design method with the words "Problem" "Definition" and "Solution"

Blog

How we built the UserZoom GO plugin for Adobe XD

The goals for our Adobe XD plugin Streamline building and launching a usability test...
Photo of a person looking at their credit card while typing on their laptop

Blog

How too much choice can be a problem for online retailers

How too many products and options on retail websites can impact conversions and how...

Blog

How to understand UX if you’ve been thrown in at the deep end

Digital product companies are increasingly realizing that user experience (UX) is critical to their...

Blog

How to translate UX insights into business improvements

Many pros who are new to UX testing assume they can transform multi-department companies...

Blog

How to standardize user research in your organization

If you’re in the process of democratizing UX beyond the boundaries of your own...

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How to run an effective design sprint

Running a Design Sprint can be an effective way to solve problems and validate...