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Person answering a live intercept test invitation online

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Tap into hard-to-reach audiences with live intercept testing

Connecting with the right audience is at the heart of great research. But what...
Photo from the 2023 THiS conference by UserTesting. This post lists 16 great CX conferences to attend.

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16 must-attend CX conferences in 2025 (and how to get maximum ROI from them)

Customer experience (CX) isn’t just changing—it’s evolving at an exponential rate. AI, automation, and...
Photo of 4 call center workers answering customer support calls

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The customer experience crisis in banking contact centers—and how to fix it

Long wait times, confusing support, and frustrated customers Today’s banking customers expect fast, seamless...
Shoppers are concerned about high grocery costs including eggs

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How high grocery prices are reshaping the way America shops

"I made banana bread the other day… it called for four eggs, and I...
Photo of two women discussing agile product development

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Fast feedback beats failing fast

In Agile product development, “fail fast” means you release products as quickly and often...
Photo of team comparing results from preference testing

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Understanding preference testing: a comprehensive guide

Preference testing is a key method for figuring out which options users prefer. By...
Photo of 7 professional colleagues seated around a circular coffee table looking at marketing campaign

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How to test your marketing campaign concepts

A campaign might look great on paper, but how will real customers react? Marketers...

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3 keys to using human insights in marketing campaigns

Today’s marketers strive to be bold, authentic, emotional, and relevant to their customers. To...
From friction to conversion: optimizing digital bank account opening with customer insights

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Banks are losing customers at this critical step—here’s how to stop it

Opening a bank account should be simple. Yet, many customers abandon the process due...