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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Blog

Usability vs. user experience: What’s the difference?

Prioritizing user experience isn't a one-size-fits-all process. There are multiple dimensions to it. Using...
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photo of the hands of multiple people adding post-it notes to a large sheet of paper on a conference table

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What is the Lean UX process?

At its core, the Lean User Experience approach is about putting users first. It's...
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How do ads affect user experience?

Advertisements have become integral to how websites and applications operate, receive revenue, and interact...
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Blog

How to write user experience survey questions

When improving your product, leveraging user experience (UX) survey questions is one of the...
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Blog

THiS Connect London

This November, The Human Insight Summit (THiS) Connect London provided a special opportunity for...
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How to improve your user experience

A customer's interaction with your website, mobile app, or digital experience can be a...
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7 user experience (UX) principles based on psychological phenomena

In some ways, UX professionals are like psychologists. They need to understand people’s motivations...
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Team sitting at conference table in office reviewing conversion rates

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Usability testing vs. A/B testing

Usability and A/B testing create more customer-centric experiences and increase conversion rates . Although...
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How to get customer feedback without negatively impacting CX

Creating a great customer experience (CX) and fostering a customer-centric culture requires one important...
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