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Photo of customer service agents working at a call center

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Unlocking the next level of call center optimization

In the past few years, artificial intelligence (AI) advancements have revolutionized customer service. Many...

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How user feedback in design transforms products

In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
3 people developing a plan with colorful sticky notes on a clear board.

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Leverage feature-driven development with customer feedback

Feature-driven development (FDD) has become a cornerstone methodology for enterprise product and design teams...
4 individuals in an office surrounding a table and looking at work documents.

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Segmentation, targeting, and positioning guide for better CX

Enterprise marketing teams face the unique challenge of reaching diverse audiences with personalized, high-impact...
Image of online banking user opening an account

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How smooth is your onboarding experience? Key questions to ask

Digital account opening isn’t a “nice-to-have”—it’s essential to winning new customers and staying competitive...

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How color psychology in UX design impacts conversion rates

Color psychology in UX design is one of the most powerful tools in a...
Image of frustrated user opening bank account

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Top 5 customer frustrations with digital bank account opening

Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
Team sitting at conference table in office reviewing conversion rates

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Uncover usability issues early with product research

Without thorough product research and testing, teams run a risk of launching products and...

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Qualitative research examples: Methods, approaches, and FAQs

Qualitative research is a strong tool for understanding user experiences. It helps create better...